Sony announced Wednesday it will launch a Pro version of its PlayStation 4 video game console capable of running 4K and HDR content in November.
The PS4 Pro will be available for $399 on Nov. 10, just in time for the all-important holiday shopping season. It will feature a 1 terabyte hard drive and will continue to run standard console games. Andrew House, the president and global CEO of Sony Interactive Entertainment, encouraged developers to create games that could leverage 4K resolutions.
"We're introducing choice in the marketplace, enabling gamers to choose the PS4 model that meets their needs," said House in a statement Wednesday.
Several video games have been confirmed to support the higher resolutions of the PS4 Pro, including Activision blockbuster Call of Duty and the upcoming science fiction title Mass Effect: Andromeda from publisher Electronic Arts.
Meanwhile, Sony will also introduce a slimmer model of the PS4 next month at $299. It will replace the standard model available now to consumers. A future software update will add support for HDR content later this year.
The new consoles arrive as PlayStation continues to maintain its sales momentum. The device has topped 40 million in sales since launching in 2013, House said. In October, Sony makes the leap into virtual reality with its PlayStation VR platform.
However, Microsoft and its rival Xbox One video game console are ramping up efforts to close the gap with Sony. Earlier this year, Microsoft introduced the Xbox One S, a slimmer, lighter model that can run 4K and HDR content.
The company is also working on its own high-end Xbox, code-named Project Scorpio, which will allow the console to run virtual-reality devices.
Piers Harding-Rolls, head of games research at IHS, says Sony needs to remain competitive in an increasingly challenging gaming market. "More connected devices are becoming capable games machines — not only smart devices but Android consoles and streaming set-top boxes," he says. "Consoles need to keep pushing the technology envelope to stay ahead of this competition."